Uncovering risky assumptions and business goals through Stakeholder interviews, Assumption mappings, Problem Statements, etc.
Through Research, user interviews, Surveys, and competitive analysis, I help you validate assumptions and find opportunities.
We brainstorm possible solutions, create a structure for the UX, Map out User journeys, Sketch together, Prototype and test with real users.
Measuring if a page's UX has improved by talking to the customer success team and checking the analytics funnels
Creating reusable functional elements–components and patterns–guided by clear rules/guidelines that product teams use to create a consistent experience across a range of products
Letting anyone within the team or the wider organization understand the scope of a project, design decisions made, and what the outcomes were with a neat documentation
Business goals (Assumption mappings, Stakeholder interviews, Lean Canvas, etc)
Problem Statements (Finding out about the user, 5 whys, 4 whys, HMWs)
Research (Competitive analysis, User interviews, and Surveys)
Strategy design (UX Architecture, User flows, Prototyping, testing, etc)
Track conversions (Analytics funnels and general research)
Design system and guidelines (Fima design system, SaaS rules, and guidelines)
Documentation (Confluence pages for future teams)