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Design for user experience, and you will get more engaged customers
Live products/SaaS
B2B Clients
Years in tech
This is how I create products from start to finish


Uncovering risky assumptions and business goals through Stakeholder interviews, Assumption mappings, Problem Statements, etc.


Through Research, user interviews, Surveys, and competitive analysis, I help you validate assumptions and find opportunities.


We brainstorm possible solutions, create a structure for the UX, Map out User journeys, Sketch together, Prototype and test with real users.


Measuring if a page's UX has improved by talking to the customer success team and checking the analytics funnels


Creating reusable functional elements–components and patterns–guided by clear rules/guidelines that product teams use to create a consistent experience across a range of products


Letting anyone within the team or the wider organization understand the scope of a project, design decisions made, and what the outcomes were with a neat documentation

In a nutshell, these are the services I offer your Startup
  • Business goals (Assumption mappings, Stakeholder interviews, Lean Canvas, etc)

  • Problem Statements (Finding out about the user, 5 whys, 4 whys, HMWs)

  • Research (Competitive analysis, User interviews, and Surveys)

  • Strategy design (UX Architecture, User flows, Prototyping, testing, etc)

  • Track conversions (Analytics funnels and general research)

  • Design system and guidelines (Fima design system, SaaS rules, and guidelines)

  • Documentation (Confluence pages for future teams)

Drop me a message
Let's share ideas & discuss ways to collaborate!