1

Uncovering risky assumptions and business goals through Stakeholder interviews, Assumption mappings, Problem Statements, etc.

2

Through Research, user interviews, Surveys, and competitive analysis, I help you validate assumptions and find opportunities.

3

We brainstorm possible solutions, create a structure for the UX, Map out User journeys, Sketch together, Prototype and test with real users.

4

Measuring if a page's UX has improved by talking to the customer success team and checking the analytics funnels

5

Creating reusable functional elements–components and patterns–guided by clear rules/guidelines that product teams use to create a consistent experience across a range of products

6

Letting anyone within the team or the wider organization understand the scope of a project, design decisions made, and what the outcomes were with a neat documentation

• Business goals (Assumption mappings, Stakeholder interviews, Lean Canvas, etc)

• Problem Statements (Finding out about the user, 5 whys, 4 whys, HMWs)

• Research (Competitive analysis, User interviews, and Surveys)

• Strategy design (UX Architecture, User flows, Prototyping, testing, etc)

• Track conversions (Analytics funnels and general research)

• Design system and guidelines (Fima design system, SaaS rules, and guidelines)

• Documentation (Confluence pages for future teams)